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Hair Salon Web Design Services for Salon 574 by Website Digitals

Discover how our custom hair salon web design services helped Salon 574 boost bookings and showcase their services with style and speed.

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hair salon web design services

Overview of Project and Problem

Company

Salon 574

Project Background

Salon 574 approached Website Digitals to build a polished online presence that showcased their expertise in balayage, smoothing treatments, hair extensions, and Kevin Murphy products. Without a website, they were missing out on clients searching for highlights, haircuts, facial waxing, and related services. They needed a hair salon web design company to create a platform that highlighted their offerings and streamlined both hair service bookings and product sales.

The Problem

Salon 574 had no previous website or digital presence. Their business relied heavily on local foot traffic and word-of-mouth referrals, but nearby salons were already engaging clients through mobile-optimized websites with online stylist profiles, service menus, and appointment scheduling systems.

The problems were:

  • No website or branded online presence to represent their stylist team, signature services, and salon vibe.
  • Missed out on online bookings for high-demand services like color retouch, foil highlights, and keratin smoothing treatments.
  • Lacked understanding of how to use online platforms for salon promotions, last-minute booking offers, or seasonal campaigns.
  • Competitors were already using smart booking systems, service-focused pages, and content optimized for local hair-related searches.
  • Hesitation around using hair salon website templates, which lacked custom branding and flexibility for future service expansion.

Solution

We provided comprehensive hair salon web design services tailored specifically for Salon 574’s service structure, client flow, and visual branding.

  • A custom-built and modern website that captured the salon’s aura, service tiers, and signature style.
  • User-friendly navigation guiding visitors from the home page to stylist bios, treatment categories, and pricing menu.
  • A mobile-first design optimized for clients browsing on-the-go, especially for last-minute hair appointments.
  • A before-and-after gallery to highlight real transformations across color correction, balayage, and extensions.
  • Error-free booking form integration for stylist-specific scheduling, including cut, color, and add-on services.
  • On-page SEO best practices with service-specific metadata (e.g., “hair color experts in Warsaw, IN”) to boost local search visibility.
  • A user-friendly CMS backend allowing the salon team to update their service menu, product highlights, and seasonal promos with ease.

Approach

We began with a collaborative planning session to understand Salon 574’s core services, such as balayage, smoothing treatments, and hair extensions, as well as the overall vibe of the salon.

Next, we studied how other salons approached professional hair salon website design, especially how they showcased stylist bios, structured service & product menus, and guided users through online booking flows.

From there, we developed moodboards and mockups featuring their color palette, styling aesthetic, and before-and-after gallery concept.

With quick feedback rounds, we refined the layout, ensuring the site stayed mobile-friendly, SEO-optimized, and true to their brand.

Results

With the new platform now live:

  • Increase in appointment bookings within the first 30 days.
  • Better visibility in local search results for salon-related queries.
  • Faster page load despite large image gallery.
  • Consistent positive feedback from new and returning clients.

Client Review

“Salon 574 now feels like it exists in the digital world. The site not only looks beautiful but truly represents our brand. We’ve already started receiving more booking inquiries online, and clients often compliment how easy it is to navigate the site. We couldn’t have asked for a better experience from a hair salon web design agency.”

Services Delivered

  • Custom Web Design and Development from Scratch
  • Mobile Responsive Design
  • UX and UI Strategy
  • Booking System Integration
  • Basic On-Page SEO Setup
  • Google Analytics Integration
  • Speed and Performance Optimization
  • Branding and Design Consultation
  • Hosting and Domain Guidance
hair salon web design services

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